Carbon Farming & Economy Courses - Santa Barbara

Improving land management with leading edge technology and holistic practices

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Pathways to Relocalization with Joel Salatin Outline

Pathways to Relocalization Outline
with Joel Salatin

Course Schedule: The training begins at 9am on Thursday, December 10th and ends on Friday, December 11th at 5pm.  Check out the host of amazing topics to be covered in this training!

December 10-11, 2009
Pathways to Relocalization Training at Orella Ranch

I. Polyface Production models

A. Landscape
1. Riparian
2. Forestal
3. Open

B. Infrastructure principles
1. Portable
2. Multiple use
3. Letting animals do the work
4. Seasonality
5. Water
a. High volume low storage
b. High storage low volume
c. Pressure
d. Types
1. Gravity
2. Pumps
6. Animal control--Fencing
a. Boundary--permanent physical
b. Internal--electric
1. Nothing permanent for 3 years
2. Portable
3. Lanes
4. Gate placement
5. Types

C. Profit principles
1. Value adding
2. Letting animals do the work
3. Relational symbiosis

D. Pathogenicity
1. Sanitation
a. Rest and sunlight
b. Vibrant decomposition (C/N ratio)
2. Multi-species confusion
3. Stacking

E. Pasture based
1. Salad bar
2. Perennials and diversity--species
3. Mob stocking herbivorous solar conversion lignified carbon sequestration fertilization
4. Unique species requirements
a. Guard dogs
b. Electrified netting
c. Single strand electric
5. Leader follower
6. Forage growth principles
a. Succession
b. S-curve

F. Nutrient cycling
1. Biomass acquisition
2. Pigs
a. Pigaerator composting
b. Hogs in forest glens
3. Pasture pulsing

II. Polyface Marketing

A. Specific types and practices
1. On-farm sales--25 percent
a. Education
b. Examples
c. Evangelism
2. Restaurants and retail facades--35 percent
a. Getting in
b. Delivery logistics
c. Networking with other local growers
d. Marketing commissions
3. Metropolitan Buying Clubs--45 percent
a. Background
b. Logistics
1. Ordering
2. Delivery
c. Protocol
d. Advertising
e. What does NOT work

B. Logistics, inventory, and pricing
1. Balancing inventory
2. Storage
3. Establishing price--and price points

C. Other types--strengths and weaknesses
1. Community Supported Agriculture (CSA)
2. Farmers' Markets
3. Supermarkets
4. Internet shipping

III. Impediments to local food systems

A. Business that is not a whole
1. Production
2. Processing
3. Distribution
4. Accounting
5. Marketing
6. Customer

B. Distribution scale prejudice
1. Networking with other growers
2. Cheaper by the million
3. One stop shop
a. Mimic Wal-Mart on local level--how?
b. Leverage existing customer base to another product

C. Government regulations
1. Food safety
a. Non-scalable
b. Non-empirical
c. Ultimately always faith-based
d. Freedom of choice ultimate self-determination
e. The emperor has no clothes
2. Land use
a. Zoning
1. On-farm store
2. On-farm value added infrastructure
a. Store
b. Sawmill
c. Kitchen
d. Abattoir
3. On-farm education--what is a farm?
a. Visitors
b. Educational events
b. Easements
3. Building codes
a. Worker housing
b. Public access structures
4. Labeling
a. Nutrition requirements
b. Country of Origin
5. Transport
a. Approved vehicles
b. Guaranteed temperature
6. Approved production practices
a. Science-based
b. No trespassing
c. Sterility--no wildlife
d. Pasteur vs. Beauchamp--germ theory vs. terrain
7. Insurance
a. Product liability
b. Workmen's comp

D. Cultural/structural barriers
1. Insurance--product liability
2. Convenience--pre-packaged, heat and eat
3. Ignorance
4. Price prejudice--subsidies
5. Attitudinal--dirty bugs vs. clean chemicals
6. Logistical requirements
a. Only new packaging allowed
b. Only receive from refrigerated tractor trailers
c. Every plate must have it, or none can have it
7. Political inability to prototype on local level
8. Powers that be don't like becoming powers that aren't

IV. Opportunities for localization

A. What could be acquired within 100 miles?
1. Food
2. Energy
3. Fiber
B. Processing infrastructure
1. Cottage industry
2. Community canneries
3. Church kitchens
C. A local Wal-Mart (one-stop shop)
1. Real time access
2. Multiple retail streams
a. Diner
b. Kitchen
c. Consignment farmer's market
3. Leverage customer visitation and loyalty
a. Diversified product portfolio
b. More sales per customer
4. Economies of scale
a. Collaboration
b. Volume discounts
5. Season extending
a. Storage--freezing, root cellaring
b. Hoophouses
c. Value added shelf stable
6. Salvage
a. Cracked eggs into noodles
b. Overripe vegetables into soups and pot pies
c. Guts into dog food
d. Bones into broth
e. Fat into lard


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